Salesforce Salesblazer
ROLE: Frontend Engineer
CLIENT: Salesforce
STACK: React • CSS • WordPress
AGENCY: 10up

Key Takeways
- Developed reusable React components for Salesforce’s Salesblazer hub.
- Collaborated with a multi-disciplinary team to deliver an award-winning platform.
- Enhanced the editor experience for content creators and improved the frontend for end users.
Project Overview
Salesblazer is Salesforce’s community hub for sales professionals, offering curated content, networking opportunities, and career resources.
I contributed to the project as a frontend engineer, focusing on building dynamic, reusable WordPress blocks using React, Javascript, PHP and CSS.
Award
2024 Content Marketing Awards: Project of the Year
Role and Contributions
Role: Frontend Engineer
Key Contributions:
- Developed custom WordPress blocks, including both backend and frontend components:
- Backend: Developed blocks for the Gutenberg editor, including configuration panels and options tailored for content creators, ensuring ease of use.
- Frontend: Designed and implemented the user-facing visuals of the blocks, providing a seamless experience for end users of the website.
- Created fully responsive and customizable blocks to meet diverse content needs.
- Worked collaboratively with designers, backend engineers, lead frontend engineer, and stakeholders to ensure the project’s goals and vision were met.
- Enhanced performance by optimizing block scripts and styles.
- Participated in debugging and cross-browser testing to ensure compatibility.
Learnings
- Technical Skills: Mastered React for building interactive WordPress blocks and honed PHP expertise for backend development.
- Collaboration: Successfully coordinated with cross-functional teams, including stakeholders and lead engineers, to deliver a highly acclaimed project.
- Performance Optimization: Implemented best practices for optimizing scripts, resulting in faster page load times.





